RunPurple Ecosystem
Values-first politics needs an ecosystem.
The Philanthropist Party is a connected public-service framework for candidates, donors, volunteers, voters, parties, researchers, media, local communities, and partner platforms.
Where RunPurple Fits
ActBlue and WinRed help candidates collect money inside existing political lanes. RunPurple™ is designed to help candidates publish values, complete a public process, and request support before the party machine defines them.
The long-term goal is a values-first public record that can travel across parties, elections, countries, and offices.
The Purple Dot Layer
Purple Dot Verified™ and Purple Dot Certified™ are process marks, not ideology marks. A candidate can use another fundraising platform and still RunPurple.
The public question is simple: did this person publish a values snapshot, sign the pledge, and create a public trail?
Ecosystem Map
Applicants & Civic Leaders
School boards, city councils, local offices, party committees, student government, civic boards, and first-time candidates.
Grant-Making Support
Donors support candidates who publish values, pledge transparency, and request clear support levels.
Public Values Snapshot
Voters see the candidate’s quiz result, statement, pledge, affiliation, and support request in one place.
Any Party
Democrat, Republican, Libertarian, Green, Independent, nonpartisan, local, national, or international candidates can participate.
Data & Methodology
The 20-question and future 200-question datasets can support public research, policy comparison, and transparency tools.
Press & PR
Press, local media, and civic groups can use the Purple Dot process as a simple shorthand for candidate transparency.
| Layer | What It Does | Current Page |
|---|---|---|
| Quiz | Creates a fast values snapshot using 20 political questions. | The Quiz |
| Pledge | Captures a public commitment to values, transparency, and updating positions. | Purple Dot Pledge™ |
| Purple Dot | Explains Verified, Certified, stickers, badges, and public usage. | Purple Dots |
| Apply | Lets candidates request $500, $5,000, $50,000, or $500,000 grant support. | Apply |
| Press Kit | Provides badges, PR language, and collateral for public explanation. | Press Kit & PR |
Run Purple. Put Values First.
RunPurple™ is the bridge between the old political party system and a more mobile, transparent, cross-border public-service future.
Political Fundraising & Civic Engagement Landscape
The landscape below compares RunPurple™ with major adjacent platforms and organizations. Some are fundraising processors, some are campaign technology providers, some are advocacy networks, and some are general crowdfunding platforms.
Political Fundraising & Civic Engagement Landscape
ActBlue and WinRed dominate partisan fundraising in the United States. Around them exists a broader ecosystem of campaign technology providers, fundraising platforms, advocacy organizations, CRM systems, volunteer management tools, and civic participation networks.
RunPurple™ by The Philanthropist Party is designed as a nonpartisan, global platform supporting candidates, political parties, advocacy groups, and civic organizations regardless of ideology.
RunPurple™ is designed to be global, not USA specific, and to support children and youth initiatives with a Values First approach to public service. The long-term vision is to lower barriers to participation, increase transparency, and help citizens discover, support, and verify local leaders and organizations that align with their values.
| Metric | ActBlueDemocratic fundraising | WinRedRepublican fundraising | RunPurple™ / TPPNonpartisan civic layer | Democracy EngineDonation processing | NGP VANDemocratic CRM + field | NationBuilderGlobal CRM + websites | GoFundMeGeneral crowdfunding | EcanvasserGlobal field/canvassing | MoveOnProgressive advocacy; not same category |
|---|---|---|---|---|---|---|---|---|---|
| Category | Party-aligned donation platform | Party-aligned donation platform | Nonpartisan candidate + party platform | Donation processing infrastructure | Campaign CRM + fundraising + field | All-in-one CRM / website / fundraising | General-purpose crowdfunding | Canvassing + field operations | Advocacy organization; not a direct platform peer |
| Founded | 2004 | 2019 | 2026 / launch-stage | 2011 est. | 1997 / 2001 roots | 2009 / 2011 platform era | 2010 | 2012 est. | 1998 |
| Ownership / Structure | Nonprofit ecosystem | For-profit / GOP-aligned ecosystem | Independent / nonprofit-aligned project | LLC / donation processor | Private political technology company | Private software company | Private company | Private software company | Nonprofit advocacy network |
| Political Alignment | Democratic / progressive | Republican / conservative | Nonpartisan / cross-party | Nonpartisan processor; often political clients | Democratic / progressive ecosystem | Multi-party / nonpartisan software | Neutral / cause-based | Multi-party / international | Progressive advocacy |
| Headquarters / Base | USA | USA | USA + global concept | USA | USA | USA; global customers | USA; global platform | Ireland / global | USA |
| Primary Users | Candidates, PACs, committees, nonprofits | Candidates, PACs, committees | Local candidates, parties, civic orgs, NGOs, youth initiatives | Donors, campaigns, committees, nonprofits | Campaigns, unions, PACs, nonprofits | Campaigns, parties, nonprofits, movements | Individuals, nonprofits, crisis relief, causes | Campaign teams, field directors, canvassers | Members, activists, issue campaigns |
| Fundraising | Yes | Yes | Yes / pledge-led | Yes | Yes | Yes | Yes | Limited / integrations | Limited / issue fundraising |
| Donation Processing | Yes | Yes | Planned / partner-ready | Yes | Yes via NGP payments | Yes / integrations | Yes | Third-party integrations | Not primary |
| CRM Platform | No / donor data layer | No / donor data layer | Roadmap | No | Yes | Yes | No | Yes | No |
| Email / Messaging Tools | Limited | Limited | Roadmap | No | Yes | Yes | No | Limited / integrations | Yes |
| Event Management | Limited | Limited | Roadmap | No | Limited | Yes | No | Limited | Yes |
| Volunteer Management | No | No | Roadmap | No | Yes | Yes | No | Yes | Yes |
| Candidate Pages | Yes | Yes | Yes | No | No / CRM support | Yes | Yes, generic campaigns | Limited | No |
| Party Pages | Limited | Limited | Yes | No | No / CRM support | Yes | No | Limited | No |
| International Support | Mostly USA | Mostly USA | Global target | Mostly USA | Mostly USA | 100+ countries | Global consumer platform | 70 countries reported | Mostly USA |
| Children / Youth Civic Programs | No / not core | No / not core | Yes / values-first youth civic initiatives planned | No / not core | No / not core | Possible by customer use | Possible by campaign use | Possible by customer use | Youth advocacy possible, not core platform |
| Est. Web Visitors | Very high / election-cycle spikes | High / election-cycle spikes | Early stage | Medium / niche | Medium / software audience | Medium / software audience | Very high consumer traffic | Medium / B2B niche | Very high advocacy traffic |
| Est. Candidates / Campaigns | 10,000+ entities / cycles | 10,000+ entities / cycles | Growing / launch-stage | Thousands of recipients possible | Thousands of campaigns / orgs | 100k+ customers historically across sectors | Millions of campaigns / organizers | 15,000 teams reported | N/A; advocacy membership |
| Est. Donors / Unique Transactions per Year | Tens of millions in major cycles | Tens of millions in major cycles | Early stage | Millions est. | N/A / client CRM activity | N/A / customer reported donations | 65M+ donations reported in 2024 | N/A / canvassing contacts | Millions of member actions / donations est. |
| Est. Revenue — Funds / Donations Processed | $4B+ in 2024 reported by press; $19B+ lifetime reported | Multi-billion election-cycle scale est. | Early stage | Hundreds of millions to $1B+ est. | Client dependent | $169M donations raised reported in 2025 customer stats | Approx. $5B implied from 2024 donation count × avg gift; $30B+ lifetime reported | Limited / partner-driven | Hundreds of millions est. historically |
| Est. Revenue — Platform Fees & Transaction Income | Large; processing-fee driven | Large; processing-fee driven | Early stage; membership + platform fees planned | Transaction-fee driven; private est. | SaaS + payment fees | SaaS + payment/integration revenue | Hundreds of millions est. from transaction tips/fees + platform economics | SaaS subscription revenue | Donation + membership + advocacy fundraising |
| Est. Revenue — Total Org Income | Very high / nine-figure scale est. | Very high / nine-figure scale est. | Early stage | Medium / private est. | Medium-to-high / private est. | Medium / private est. | Very high / private company scale | Low-to-medium / private est. | Tens of millions est. |
| Best Fit | Democratic fundraising at scale | Republican fundraising at scale | Nonpartisan local-first civic participation | Complex compliant donations | Democratic CRM + field operations | Global campaign/community operating system | Personal and nonprofit crowdfunding | Door-to-door and field operations | Advocacy mobilization, not a direct platform peer |
RunPurple™ Positioning
RunPurple™ is not an alternative to ActBlue for Democrats, WinRed for Republicans, or similar fundraising and campaign platforms. Instead, RunPurple™ is designed to work alongside all parties, candidates, organizations, and platforms regardless of political affiliation, ideology, geography, or fundraising provider.
The service is intended to be free for candidates and focused on increasing civic participation, transparency, trust, and public engagement. RunPurple™ serves as a nonpartisan civic participation layer designed to make local politics easier to discover, support, verify, and understand.
Whether a candidate raises funds through ActBlue, WinRed, NationBuilder, GoFundMe, Ecanvasser, Democracy Engine, or another platform entirely, RunPurple™ seeks to provide a common framework that helps voters, supporters, donors, volunteers, and communities connect with local leaders through a Values First approach to public service.
RunPurple™ supports candidates, political parties, advocacy groups, nonprofit organizations, youth leadership initiatives, and civic projects around the world, regardless of ideology.
The Purple Dot framework gives candidates, parties, and civic organizations a simple trust signal: Values. Trust. Transparency.
Category Thesis
The large incumbent platforms prove demand for digital political giving, CRM, organizing, and civic mobilization. The gap is a simple, trust-forward, nonpartisan layer that can support local candidates and political parties without forcing them into a partisan technology silo.
MoveOn appears for brand recognition only: it is better understood as an advocacy organization than a donation-processing or campaign-CRM platform.
RUNPURPLE™ DIFFERENTIATORS
- Nonpartisan
- Candidate-Friendly
- Political Party-Friendly
- Global Scope
- Purple Dot Verified™
- Purple Dot Certified™
- Local-First Civic Engagement
- Values. Trust. Transparency.
Source notes and estimation basis
- ActBlue help center: ActBlue describes how donations are routed to listed candidates and organizations and how federal donations are reported.
- WinRed help center: WinRed describes itself as fundraising technology used by conservatives and explains pass-through donations to candidates and organizations.
- Democracy Engine: Democracy Engine describes itself as a nonpartisan donation platform for candidates, organizations, committees, charities, and causes.
- NGP VAN: NGP VAN describes tools for fundraising, organizing, advocacy, member engagement, compliance, and campaign operations.
- NationBuilder: NationBuilder states it has served customers in 100+ countries and provides customer-impact statistics.
- GoFundMe 2024 Year in Help: GoFundMe reports 42M+ donations to individuals, 23M+ donations to nonprofits, and average donation amount in 2024.
- Ecanvasser political campaigns: Ecanvasser reports political canvassers, countries served, and teams worldwide.
- MoveOn about: MoveOn describes itself as a progressive advocacy network where millions mobilize for social and political change.
Financial and traffic figures marked “est.” are directional approximations intended for landscape positioning, not audited statements. Private company revenue, platform fee income, and visitor totals should be verified before investor, legal, or regulatory use.