AGENCY BRIEF
============

Client / Project:
The Philanthropist Party / RunPurple

Brand promise:
Values First. People Forever.

What this is:
A values-first political/civic platform and creative campaign designed to support
voters, candidates, causes, communities, parties, and grant applicants.

What agencies should help with:
- Clarify strongest message hierarchy.
- Build a launchable press/PR campaign.
- Test paid social and IAB banners.
- Develop outdoor/billboard concepts.
- Produce :15, :30, and :60 TV/radio scripts.
- Create local candidate and grant-funding outreach campaigns.
- Replace placeholder QR codes with the fixed official QR.

Primary audiences:
1. Press / journalists
2. PR agencies
3. Advertising agencies
4. Outdoor media companies
5. TV/radio producers
6. Candidates and campaign teams
7. Donors and sponsors
8. Volunteers and local organizers
9. Political parties and civic groups
10. Grant applicants

A-Series:
General awareness. New party, values-first, red-vs-blue fatigue.

B-Series:
Quiz and public engagement. “Where do you stand politically?”

C-Series:
Candidate / grant funding. “Running for office?” and “Grant Funding Available.”

D-Series:
Purple Dot curiosity. “What is a Purple Dot?” and “ActBlue or WinRed? both RunPurple.”

Production priorities:
- Keep billboards simple.
- Make QR large and scannable.
- Red and blue should only signal political contrast.
- Purple is the bridge/action color.
- Purple Dot, not purple star.
- Use official QR only.
