The Philanthropist Party / RunPurple Media Kit

Agency-ready working assets for press, PR, outdoor, digital, radio, TV, sponsorship, and campaign launch planning.

Important QR note: AI-rendered QR codes inside preview images are placeholders. For final production, overlay the official fixed QR asset from 04_QR_POLICY or 05_SELECTED_HERO_ASSETS.

Start here

00_START_HEREREADME, quick index, contact sheets, and this web preview.
01_PRESS_READYStarter copy for press release, advisory, and fact sheet.
02_AGENCY_BRIEFCreative brief, campaign structure, audiences, and recommended rollout.
03_BRAND_GUIDELINESBrand rules, message hierarchy, and Purple Dot usage notes.
04_QR_POLICYPermanent QR handling policy for production.
05_SELECTED_HERO_ASSETSBest current visuals pulled to one place.

Campaign structure

A-SeriesAwareness / new party / red vs blue fatigue.
B-SeriesQuiz / discovery / values-first engagement.
C-SeriesCandidate and grant funding outreach.
D-SeriesPurple Dot curiosity and RunPurple positioning.